Writing that Matters
« Previous Entries Thursday, June 10th, 2010Why Outsourcing Works and Cheap Light Bulbs Don’t
I used to buy generic light bulbs from the grocery store. What a steal! They were half the price of the name brand bulbs. But when I had to replace them four times as often, I realized I hadn’t gotten such a good deal after all.
The cheapest deal isn’t always the best deal.
When business owners [...]
Five Things I Learned About Business from My Four-legged Friends
If you’ve been reading my blog or following me on Twitter and Facebook, you’ll know that I live in a zoo – literally. Two dogs, two cats and two guinea pigs.
The dogs, Roxy and Smoky, and the cats, Shadow and Daisy, provide loads of of entertainment for the rest of us. Like when the cats [...]
My Five Rules for Writing “Wowser!” Web Content
Out here on the wild, wild web, users’ attention spans are short. Your competition is just a click away. Is your web content engaging your website visitors? Or sending them to check out the next guy (gal)?
According to Chase’s Calendar of Events, June is Effective Communications Month. For internet entrepreneurs, that means it’s the perfect [...]
Hiring a Ghost Writing Service? Three Things You Need to Know
Smart business owners know that outsourcing can be an affordable way to get more stuff done in less time. Article writing is one of those routine marketing tasks that can easily be delegated to another professional. But since you’re looking for a ghost writing service, you already knew that!
What you may not know is how [...]
Favorite Friday Quotes
Here are some of my favorite quotes about Fridays and weekends in general. I hope you enjoy them, and I hope you have a great weekend!
Sunday clears away the rust of the whole week.
Joseph Addison
Weekends don’t count unless you spend them doing something completely pointless.
~Bill Watterson
Living up to ideals is like doing everyday work with [...]
A More Effective Way to Set Your Readers “Write”
We all (or at least most of us!) are striving to learn better, smarter, faster ways of doing things. But do you actually like being told that the way you’re doing it now is wrong? I know I don’t.
In fact, if you come right out and tell me that I’m wrong about something that’s important [...]
How’d Your Blog Get So Blah, Blah, Boring?
When I talk to Roxy and Smokey, I suspect all they hear is:
“Blah, blah, blah…. treat!”
“Blah, blah, blah…. walk!”
“Blah, blah, blah…. cookie!”
Most of what I babble on about is irrelevant to their little lives. But once in a while I hit on something that is really important to them. The rest, well, they’ll just put [...]
Why Being Nice is Bad for Your Business
Growing up, I was always taught to be a “nice” girl. It may have something to do with coming from a Mennonite background. Or maybe that’s just how people expected girls to behave back in the ’70s.
If someone disagreed with you, you would just admit that they were right. When someone made a mistake, a [...]
Some of My Favorite Rain Quotes
Today I’ve been listening to the spring rain fall outside of my office window for most of the day – except for those hours when it decided to snow instead.
Falling rain is such a therapeutic and relaxing sound. So, with so much rain on my mind, I wanted to share some of my favorite “rain [...]
What Do You Mean by “Original” Content?
original: (adjective) created, undertaken, or presented for the first time
I wasn’t aware there was so much ambiguity surrounding the word “original,” but there has been enough debate about its definition lately that I decided to revisit it myself.
Even Ezine Articles, the mother of all article directories, has found it necessary to clarify the meaning of [...]