Writing that Matters

Friday, October 30th, 2009

What Do You Mean by “Original” Content?

original: (adjective) created, undertaken, or presented for the first time
I wasn’t aware there was so much ambiguity surrounding the word “original,” but there has been enough debate about its definition lately that I decided to revisit it myself.
Even Ezine Articles, the mother of all article directories, has found it necessary to clarify the meaning of [...]

Saturday, October 24th, 2009

Article Marketing Mistakes That Can Give You a Bad Reputation for Good

Publishing your articles on the Internet is easy, but that isn’t license to take shortcuts… especially shortcuts that can get you banned from article directories and search engines when you’re caught.
Something many writers are doing now is, instead of writing their own articles with their own ideas, rewriting one by someone else and publishing it [...]

Wednesday, August 19th, 2009

Because You’re Not Who They Think You Are

Here are some occupations for which I’ve held preconceived notions. And I know I’m not alone.
- Financial advisors (they’re sometimes thought to be self-serving financial product pushers, though mine’s preparing me to drink mojitos at my beach house before I’m 55)
- Work-at-home-moms (they might wear pajamas all day, but they’re not slacking off)
- Airline pilots [...]

Saturday, April 18th, 2009

Why Your Next Article Needs an Attention Grabbing Title

One line. One hundred characters. Will your article title survive the cut?
Most article and content writers understand the importance of including keywords in their article titles. They help search engines find your article when people search for those keywords.
But your article title has to do a lot more than get the attention of the search [...]

Thursday, March 26th, 2009

Two Small Words that Make Your Message Matter

Do you know the two teeny words that can make a huge difference when you write for your target market?
Two little words – not even 10 letters all together – can turn your readers into customers, visitors into cash. Every time.
I was reminded of those two words last night. As we drove home from a [...]