Publicity
Tuesday, June 1st, 2010Five Steps to a Powerful Press Release
The number of Internet articles about how to use press releases to win more clients and get free publicity grows daily. At the same time, the number of articles and blog posts explaining why press releases don’t work – or worse, why they are a waste of time – is growing too.
What is an internet [...]
Announcing Office Hours with Denise
With all this social networking going on, sometimes it still seems like people don’t really connect with each other. You know? So, I’m trying out a new social tool – my telephone. Hey, you might have one too!
Why don’t you engage and give me a call next week?
Next Monday, I’m launching Office Hours with Denise. [...]
How to Promote Your Book and Earn More as an Author
You’ve probably been told that it can be very difficult to earn a full-time living as an author.
However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income [...]
There’s a Party Goin’ On! Are You Coming?
Do you remember the ’90’s movie, ‘Never Been Kissed’? It was about a journalist who enrolls in her old high school to dig up a juicy news story. The trouble is, the real dirt is where the popular kids are… and she’s not invited.
Sound familiar? Doing business on the internet can be a little bit [...]
The One Press Release Writing Rule You Need to Break Right Now
The cardinal rule of press release writing is this:
A press release must be newsworthy.
But rules are made to be broken. And the role of press releases has changed.
No longer do you need to go through the media to reach the masses. Instead, you can get the masses to come to you by publishing your press [...]
Create Some Buzz with a Summer Survey
Do you need a quick burst of online publicity for your business this summer?
Try surveying your target market. Not only will you learn more about what they want from you, every survey you conduct can give you at least two opportunities for publicity, and at least one opportunity to build a targeted email list. All [...]
You Have a Press Release. Now What?
You know you need a press release to get the attention you want for your business. Maybe you decided to learn how to write one and have just spent your day tweaking it to sound just right. (Good on you!) Or perhaps you chose to hire a press release writer and save yourself the stress. [...]
Friday, May 1st, 2009Want Some Free Publicity? Put Down the Magic Wand First.
Say the word “publicity” and a wistful aura surrounds the word as it leaves your lips. We all crave it. We all long for the secret knowledge that will help us get it.
Relax.
There’s nothing magical about getting publicity for your business.
Publicity is simply getting people to talk about your stuff. We frequently believe that means [...]
What Can One Press Release Really Do?
Are you thinking it’s time to write a press release to announce your new business or product? Before you move ahead, it might be a good idea to take a step back and ask yourself…
“What can one press release really do?”
You’ve probably seen the same blog posts and articles I have… “I sold (insert incredible [...]