Press Release Marketing

Friday, January 29th, 2010

How to Promote Your Book and Earn More as an Author

You’ve probably been told that it can be very difficult to earn a full-time living as an author.
However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income [...]

Wednesday, October 21st, 2009

The One Press Release Writing Rule You Need to Break Right Now

The cardinal rule of press release writing is this:
A press release must be newsworthy.
But rules are made to be broken. And the role of press releases has changed.
No longer do you need to go through the media to reach the masses. Instead, you can get the masses to come to you by publishing your press [...]