Press Release Marketing
Thursday, June 10th, 2010Why Outsourcing Works and Cheap Light Bulbs Don’t
I used to buy generic light bulbs from the grocery store. What a steal! They were half the price of the name brand bulbs. But when I had to replace them four times as often, I realized I hadn’t gotten such a good deal after all.
The cheapest deal isn’t always the best deal.
When business owners [...]
My Five Rules for Writing “Wowser!” Web Content
Out here on the wild, wild web, users’ attention spans are short. Your competition is just a click away. Is your web content engaging your website visitors? Or sending them to check out the next guy (gal)?
According to Chase’s Calendar of Events, June is Effective Communications Month. For internet entrepreneurs, that means it’s the perfect [...]
Five Steps to a Powerful Press Release
The number of Internet articles about how to use press releases to win more clients and get free publicity grows daily. At the same time, the number of articles and blog posts explaining why press releases don’t work – or worse, why they are a waste of time – is growing too.
What is an internet [...]
A Whole Year’s Worth of Newsy Press Release Ideas
One of the most common myths people believe about press releases is that sending out one (usually to announce the opening of your business) is going to make you famous. Or at least earn you a call from a local reporter. Then, when it doesn’t happen for them, they lose all faith in press releases [...]
Wednesday, May 26th, 2010Marketing on a Rocky Mountain High
In Canada, we celebrated Victoria Day earlier this week. I spent the long weekend at my brother’s mountain cabin in Montana.
There’s something about being there, alone in the mountains with only the trees and the stars for company, that reenergizes me. When I leave my brother’s place, I always tell myself I need to do [...]
Announcing Office Hours with Denise
With all this social networking going on, sometimes it still seems like people don’t really connect with each other. You know? So, I’m trying out a new social tool – my telephone. Hey, you might have one too!
Why don’t you engage and give me a call next week?
Next Monday, I’m launching Office Hours with Denise. [...]
How to Promote Your Book and Earn More as an Author
You’ve probably been told that it can be very difficult to earn a full-time living as an author.
However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income [...]
The One Press Release Writing Rule You Need to Break Right Now
The cardinal rule of press release writing is this:
A press release must be newsworthy.
But rules are made to be broken. And the role of press releases has changed.
No longer do you need to go through the media to reach the masses. Instead, you can get the masses to come to you by publishing your press [...]