article marketing

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Thursday, June 10th, 2010

Why Outsourcing Works and Cheap Light Bulbs Don’t

I used to buy generic light bulbs from the grocery store. What a steal! They were half the price of the name brand bulbs. But when I had to replace them four times as often, I realized I hadn’t gotten such a good deal after all.
The cheapest deal isn’t always the best deal.
When business owners [...]

Wednesday, June 2nd, 2010

My Five Rules for Writing “Wowser!” Web Content

Out here on the wild, wild web, users’ attention spans are short. Your competition is just a click away. Is your web content engaging your website visitors? Or sending them to check out the next guy (gal)?
According to Chase’s Calendar of Events, June is Effective Communications Month. For internet entrepreneurs, that means it’s the perfect [...]

Saturday, May 29th, 2010

Hiring a Ghost Writing Service? Three Things You Need to Know

Smart business owners know that outsourcing can be an affordable way to get more stuff done in less time. Article writing is one of those routine marketing tasks that can easily be delegated to another professional. But since you’re looking for a ghost writing service, you already knew that!
What you may not know is how [...]

Thursday, May 27th, 2010

A More Effective Way to Set Your Readers “Write”

We all (or at least most of us!) are striving to learn better, smarter, faster ways of doing things. But do you actually like being told that the way you’re doing it now is wrong? I know I don’t.
In fact, if you come right out and tell me that I’m wrong about something that’s important [...]

Wednesday, May 26th, 2010

Marketing on a Rocky Mountain High

In Canada, we celebrated Victoria Day earlier this week. I spent the long weekend at my brother’s mountain cabin in Montana.
There’s something about being there, alone in the mountains with only the trees and the stars for company, that reenergizes me. When I leave my brother’s place, I always tell myself I need to do [...]

Wednesday, May 19th, 2010

Why Being Nice is Bad for Your Business

Growing up, I was always taught to be a “nice” girl. It may have something to do with coming from a Mennonite background. Or maybe that’s just how people expected girls to behave back in the ’70s.
If someone disagreed with you, you would just admit that they were right. When someone made a mistake, a [...]

Monday, May 3rd, 2010

Announcing Office Hours with Denise

With all this social networking going on, sometimes it still seems like people don’t really connect with each other. You know? So, I’m trying out a new social tool – my telephone. Hey, you might have one too!
Why don’t you engage and give me a call next week?
Next Monday, I’m launching Office Hours with Denise. [...]

Friday, January 29th, 2010

How to Promote Your Book and Earn More as an Author

You’ve probably been told that it can be very difficult to earn a full-time living as an author.
However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income [...]

Wednesday, January 27th, 2010

Is Article Marketing Worth Your Time?

Article writing is definitely worth your time, so long as you do it consistently and remember a few guidelines.
A lot of times people will send out one article, not get really wonderful results, and decide that article marketing is not going to work for them.
But the effects of article marketing are cumulative. It builds your [...]

Thursday, November 5th, 2009

There’s a Party Goin’ On! Are You Coming?

Do you remember the ’90’s movie, ‘Never Been Kissed’? It was about a journalist who enrolls in her old high school to dig up a juicy news story. The trouble is, the real dirt is where the popular kids are… and she’s not invited.
Sound familiar? Doing business on the internet can be a little bit [...]

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