Promoting Your Book Before You Begin to Write
Was writing a book among your New Year’s resolutions this year?
If you’ve already started writing it, or if you’re still in the earliest planning stages, it’s not too early to start promoting your new book.
Wait, I can hear it now…
“How can I market something that doesn’t even exist yet?”
Well, it may not be in a form you can hold in your hand, wrap up and ship to someone. But your book certainly does exist.
Your book exists as an idea. Maybe not a well-formed one. And maybe not one you’re ready to share with anyone besides the cat just yet. But that’s all you need to start promoting it.
Let’s imagine you’re planning to write a book on weight loss. Now, once your book is written and I see it on a shelf and buy it, I’m not really buying a book on weight loss. I’m really buying the idea that you can help me lose the weight I want. If I buy your book on childcare, I’m buying the idea that I can raise happy, healthy children.
Really, books are nothing more than ideas in paper packages. Which means, if all you have is an idea, you’re ready to take it to market.
The most effective way I’ve found to promote a book before it’s written – or almost any other time for that matter - is to start a newsletter on the book’s particular topic.
As people sign up for your mailing list, and as you send out newsletters that educate them on your topic, you’re cultivating a group of adoring fans who will want to buy your book as soon as it’s ready to sell.
DeniseTopics: book marketing | No Comments »