Is Article Marketing Worth Your Time?
Article writing is definitely worth your time, so long as you do it consistently and remember a few guidelines.
A lot of times people will send out one article, not get really wonderful results, and decide that article marketing is not going to work for them.
But the effects of article marketing are cumulative. It builds your credibility and your reputation over time. The more you write and submit articles, the more effective it is. Deciding after submitting one, two, or five articles that it’s a waste of your time, is premature.
Two other elements that impact the effectiveness of your article marketing are:
- the topics you write about
- the call to action in your resource box.
It’s important that the topics you write on are highly relevant to the service you’re selling. A lot of people don’t realize that. You will have more prospects and conversions if your articles are relevant to your audience.
It’s also important to include a specific call to action in your resource box. Make sure it’s low-risk and easy for people to do. Then there is a greater chance they will actually do it. Some examples of an effective call to action are offering a download of a free chapter, or inviting them to sign up for your newsletter.
DeniseTopics: article marketing, book marketing | No Comments »