Get an Army of Salespeople to Sell That Book for You!
Have you considered starting an affiliate program for your book or e-book?
With an affiliate program, you pay out commissions to your affiliates (i.e. people who sign up to promote your book for you) for each book they sell. You choose how much commission you’re going to pay, but the more you offer the more affiliates you will attract and the harder they will work for you.
So, there’s a little less for you out of each book sale. But when you consider that your affiliates are like your own dedicated sales force, devoted to selling your book, you probably won’t miss that percentage. In fact, your PayPal account could look a whole lot better with all the sales they’ll bring in for you.
There are several tools you can use to set up an affiliate program, but my favorite is an inexpensive (five measly bucks a month!) program called e-junkie.
I’ve used e-junkie with several different clients to set up affiliate programs for physical books, e-books, and even downloadable audio recordings.
If you want to set up your affiliate program on your own, their help files are very helpful and there is a members forum you can go to for support. When I’ve been really stuck and had to e-mail for some personal handholding, they got back to me within one or two days with the answers I needed.
The only real complaint I have about e-junkie is that it can cost a lot to e-mail your affiliates who sign up through the program. To get around that, and still stay in touch with my personal sales force, I set up a separate mailing list in my newsletter program.
If you need help getting the word out about your book, an affiliate program could very well be the way to go. While you will be paying out commissions, you’ll only be paying for sales that are made. And there will be a lot more of those than if you continue trying to sell it all on your own.
DeniseTopics: book marketing | No Comments »