There’s a Party Goin’ On! Are You Coming?
Do you remember the ’90’s movie, ‘Never Been Kissed’? It was about a journalist who enrolls in her old high school to dig up a juicy news story. The trouble is, the real dirt is where the popular kids are… and she’s not invited.
Sound familiar? Doing business on the internet can be a little bit like that sometimes. Do you ever feel there’s a lot of action going on… but nobody asked you to the party?
In the movie, the main character is finally rescued by her brother who tells her the ultimate secret of becoming popular: Get one of already-popular crowd to accept you, and the rest will follow.
As someone who was never part of the popular crowd in high school, I can’t tell you if that advice is true or not.
But that is, very loosely, how things can work here on the web.
And right now, bloggers are among the most influential (i.e. popular) kids around.
If you want more recognition from your people, one of the best things you can do for your business is get it on an influential blog. Bloggers have loyal followers and, while a plug from a blogger in your niche may not make you an instant celebrity, it will help you build credibility, which is an important step.
How can you get your business on an influential blog? First remember that bloggers are always in need of interesting, high qualitiy content that will engage their readers.
With that in mind, there are a few ways you can get bloggers to talk about you and your stuff:
Blog tours – Plan to visit group of blogs with your book, product, service or expertise.
Guest blogging – This is when you write an exclusive article or blog post for a blog
Pitch a story idea to a blogger – Can you tie your business in to an issue that’s relevant/important to that blog’s readers?
Join the discussion by commenting on highly trafficked blogs in your niche
Just like the cool kids in school always knew, bloggers know they’re in demand. Many of them are pitched with story ideas and promotions daily.
If you really want to see your business on a particular blog, start out by visiting the blog, and getting to know what the blogger and his or her readers are interested in talking about. Then let them get to know YOU by commenting on the posts and adding value to the discussions that are already happening.
Because you’re right, there is a party going on. But you don’t need to wait for an invitation to join this one.
DeniseTopics: Publicity, article marketing | No Comments »