Sunny Skies Ahead for Internet Book Marketers?
I’m a gal who spends much of the year waiting for summer to come. I live in Calgary, where winters are far too long and way too cold for someone who doesn’t enjoy skiing or other winter sports… like me. But then there are days that don’t compare with anything summer has to offer.
I call it “it’s-a-cloudy-day-and-we-have-nothing-to-do-so-let’s-curl-up-with-a-blanket-and-a-good-book ” weather.
We had one of those days over the weekend. Is there anything more luxurious? Even Smokey, who is still very puppyish and usually overflowing with bouncing energy snuggled right in when I pulled out the warm blanket and my book.
As much as I love the internet for marketing books, it will never be the same for book shoppers as going into a book store, picking up a book that caught their eye, and flipping through the pages. There’s something about that whole experience that makes book buying such a treat.
It’s getting close though. Last week, I discovered a new website that you should know about if you’re selling books online.
fReado, the home of books in BookBuzzr format, lets you upload a few pages of your book so shoppers can flip through it, just like they were picking up a book off the shelf. It’s more like browsing through a book than just letting potential buyers read an excerpt online. It’s similar to the Look Inside! feature on Amazon, except you can virtually “flip” the pages.
They have a widget that you can put on your website instead of your book cover, so your book cover becomes interactive too.
According to the FAQ, you don’t need to get your publisher’s permission because you’re only using an excerpt of the book. However, I would suggest letting them know just to be safe. And if your book is self-published, of course, you won’t need anyone’s permission.
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