What Do You Mean by “Original” Content?
original: (adjective) created, undertaken, or presented for the first time
I wasn’t aware there was so much ambiguity surrounding the word “original,” but there has been enough debate about its definition lately that I decided to revisit it myself.
Even Ezine Articles, the mother of all article directories, has found it necessary to clarify the meaning of the word for its users.
When new clients contact me about writing an article for them, one of the first questions they ask me is something like:
“Do you write original articles? That you don’t copy from someone else? Because I found out the last writer I hired was just copying and pasting from other internet articles she found.”
Does “original” have any other meaning? To some other “writers,” it must, or else we wouldn’t be having these conversations and writing these blog posts.
The articles I write for my clients are 100% unique, belong exclusively to them, and represent their own unique ideas.
How do I come up with articles like that? By asking you a lot of questions. By learning about your business. By discovering what makes you so special… because of course you are.
That kind of article doesn’t come cheap. though. And it isn’t whipped together overnight. Instead, it requires a lot of thought and research and wordsmithing to get them to sound just right. And then if you’re not happy, it takes some more tweaking.
But when you’re building your reputation by distributing articles online, that kind of content is priceless.
Topics: Ghostwriting, Writing that Matters, article marketing | No Comments »