October 21, 2009

The One Press Release Writing Rule You Need to Break Right Now

The cardinal rule of press release writing is this:

A press release must be newsworthy.

But rules are made to be broken. And the role of press releases has changed.

No longer do you need to go through the media to reach the masses. Instead, you can get the masses to come to you by publishing your press releases online.

When you’re writing a press release for online submission, it doesn’t need to be newsy.

Here on the Internet, your audience isn’t only traditional media. Now it’s your consumer. And your consumer probably isn’t online searching for news. More likely, he’s here looking for information.

The person who provides that information is the first person he will think of when he’s ready to make a purchase decision.

So, how can you go from writing newsy releases to informational?

I like to turn my articles into press releases. They’re already informational, and by putting them into a different format, I can get more exposure for work I’ve already done. Gotta like that.

Make sure, too, that you include your keywords in the title and throughout your release so it will show up well in the search engine rankings.

Now, where you should submit your press releases online? I’ve put together a list of some of the best press release submission sites for you to use.

When you do submit your release, read the rules of the press release sites first. They each have different criteria and will reject releases that don’t follow their rules.

Wait… What was that rule about breaking rules? You see, there goes another one.

Denise

Topics: Press Release Marketing, Publicity | No Comments »

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