July 24, 2009

Create Some Buzz with a Summer Survey

Do you need a quick burst of online publicity for your business this summer?

Try surveying your target market. Not only will you learn more about what they want from you, every survey you conduct can give you at least two opportunities for publicity, and at least one opportunity to build a targeted email list. All with no out of pocket expense for you.

Here’s how you do it:

1. Decide what information you want to learn about your target market.

2. Design your survey questions. You can use a Likert scale format (1=Strongly disagree), rate importance on a scale of 1 to 10, use multiple choice questions, ask “If you could solve one problem, what would it be?”.

3. Set up your survey using an online tool. I like the one at http://www.surveymonkey.com

4. Consider offering one of your services or products in a prize draw for those who take the survey.

5. Now announce your survey by writing a press release. If you’re giving away a prize, make sure you include that information too.

6. Now make sure you submit your press release. Send it to the online press release sites and publications that your target market reads.

7. When the time frame for your survey is over, take a look at your results. Hopefully you will have learned something new about your target market.

8. List building time! Compile the information into a report that gives your readers helpful information. Then give away that report to new subscribers to your email list.

9. For the second stage of your survey publicity campaign, write another press release announcing the results of the survey.

10. Use this second press release to build your list too. Add a call to action inviting readers to come visit your website to get their copy of your special report.

Surveying your market is a fun way to add some sizzle to your summer sales and make yourself a little bit famous… all while getting to know your target market a little bit better.

Denise

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