May 1, 2009

Want Some Free Publicity? Put Down the Magic Wand First.

Say the word “publicity” and a wistful aura surrounds the word as it leaves your lips. We all crave it. We all long for the secret knowledge that will help us get it.

Relax.

There’s nothing magical about getting publicity for your business.

Publicity is simply getting people to talk about your stuff. We frequently believe that means sending out press releases and getting media interviews, but that’s really just a part of it.

Here are some other easy ways you can begin generating a buzz about your business right now.

- Promote your business in your email and forum signatures

- Tweet about your latest happenings

- Post an insightful comment on a high profile blog

- Start your own blog and update it regularly

- Write an article and publish it. Remember to include a link back to your site in the article resource box.

- Donate a prize to a contest

- Hold your own contest

Press releases are important too – just remember they’re not the only part of a well thought out publicity campaign.

Put down the magic wand.

Now get out there and give them something real to talk about.

Denise

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